02 Apr Make Your Model a Strong Selling Tool
Making Your Model Apartment a Strong Selling Tool
If you’re considering making improvements to your model apartment, but aren’t ready to invest in an entirely new design plan, here are some easy tips for customizing your model apartment that you can apply right away:
#1. Show Off the Social Aspects of Your Community
By making your model apartment reflect certain aspects of daily life as members of your community, you are showing rather than telling about important details that will make your community stand apart from the competition.
“Research has shown that when people hear information, they are likely to remember only 10% of that information 3 days later. However, if a relevant image is paired with that same information, people retained 65% of the information 3 days later.”
#2. Highlight Memorable Selling Points
Is there a bike path that runs parallel to your property? If biking to work/ town is important to your residents, set up a bike in your model. Not only do these touches show your prospects how they can use spaces in the apartment to their benefit, but they also give your sales people excellent talking points to note on every tour.
Perhaps one of the easiest and most effective ways to customize your model apartment is to tailor its look and feel to national and local events your potential community members can relate to. An obvious example would be to decorate your model for the holiday season. If you’re not sure exactly how to go about creating an impactful winter wonderland, pull inspiration from social media sites like Pinterest, Instagram, or Twitter. These sites are great for novice decorators looking for inspiration because they are searchable by phrases and hashtags.