Vision Boards

The Who, What, When, Where, Why and How of Vision Boarding

Who should make a vision board? Anyone with professional or personal goals!

What is a vision board? A vision board is a visual tool that helps you to focus on what you want to achieve over a period of time.

When should you make a vision board? Any time you feel creative, or driven, or inspired! However, now is the perfect time as it is the start of the new year.

Where should you make a vision board? You should make a vision board in any place that fosters your creativity. Last year, my team and I huddled in a cozy conference room together to make our boards. 

Why should you create a vision board? We are all so busy and get caught up in our day-to-day activities, we lose sight of our goals. A vision board is a constant visual reminder of what we’re working for and towards. 

How do you create a vision board? If you are creating a hardcopy board you will need poster board, markers, scissors, glue, sticker and lots of magazines to tear out images from.

The Beginning of My Experience

I had never done a vision board until last year.  I’m not the type of person who does journaling, daily affirmations or prescribes to The Secret.  So why now?  Honestly, because I had to!  In January of 2019 we started working with a sales training firm and the very first conversation we had was surrounding Vision Boards.  We discussed what is a Vision Board and why are they important.  So, I gathered up my team and we set to task to create and share our Visions Boards for 2019.   

Do This First

The first step in creating a Vision Board is to think about what goals do you want to achieve in the coming year.   My advice would be to be as specific as you can as this will give you more of a chance to achieve the goal.  For example, you may want to get more organized.  Do you want to be more organized in your personal or professional life or both?  You might consider a goal being to organize all your electronic files on your laptop.   

Create Your Board

Once you have identified what you want to strive for you can start getting creative with your board.  There are lots of online tools to build a vision board such as or  Another option is old fashioned poster board, glue, scissors and lots of magazines.  Whatever method you choose be creative with a mix of images and words that convey your goals. 

Display Your Board Proudly

Now that you have done the work the best advice I can give you is to put your Vision Board on display where others can see it!  You may ask, “why would I want to do that – I’m too embarrassed about what I have on my board!”  My answer is this, you never know who may see it and be able to help you to achieve a vision you may have. 

2019 Success Stories


I wanted to find a way to get active without having to join a gym or spend money on classes that I ultimately never went to.  So I signed up for an App called “Couch to 5k.” 

It is an interval training program that builds you up to running a 5k.  In the beginning, you walk for longer intervals with shorter run periods.  As you progress through the app the intervals switch to longer run periods and shorter walking intervals until you run 5k without walking.  I have to admit I was sluggish in getting started so I signed myself up for a charity 5k which forced my hand.  The morning of the race was rainy and I really don’t like getting wet but I was committed – and oh, by the way, the event started and finished at a craft brewery and at the end of the race I got a free beer:)  I completed the run in 37:14 minutes without stopping – I was pretty pleased with myself! I now have been bit by the running bug and I have a new goal for my 2020 Vision Board – to run a 5k in under 30 minutes!  I’ll keep you posted! 


I set a lot of goals for 2019 that I accomplished! However, the one that I am most proud of is that I began saving for retirement. To make things even sweeter, Model55 recently introduced an incentive plan with a generous 401k match! I’m excited that I am investing in my future self – and watching my account grow keeps me motivated to budget and invest more. One day, my husband and I hope to retire to the White Mountain region in NH. For the first time ever, I can see myself waking up with a cup of coffee and sitting on my porch overlooking the Presidential Range while watching the sun come up.  


One of my goals for 2019 was to get outside more and go on more camping trips. Before college and before starting my career at 22, I LOVED being outside exploring no matter the time of year or place. Camping, hiking, kayaking, skiing – you name it. In recent years I’ve been less motivated to do any of these things so I decided 2019 would be the perfect time to turn myself around.  

While there’s always room for more exploring in my life – I’d say I did pretty good this year. I discovered new places I loved in Vermont, New Hampshire and the Cape from weekend camping trips. I dusted off my skis for the first time in years and it felt SO GOOD to get back on a mountain. My boyfriend and I went on long drives to go on short walks in beautiful places with our dog. I’ll be carrying this resolution with me into 2020 as there’s always more exploring to do so stay tuned! 


One of my goals for 2019 was to focus on creating a beautiful wedding for my step-daughter and her future husband. 

With blended familiesweddings can be stressful for the brideI wanted to be sure we were creating a beautiful, loving family environment so that everyone attending the wedding could feel the love between this beautiful couple and enjoy a very special day. There were many conversations and plans that were put into place by each member of the family doing their part.  

The day was perfect! It was everything you could ask for, from the moment we all came together for Friday night’s rehearsalto the first look and ceremony the focus was on them and their love for each other. I know we will all remember this day with very special memories. 

Share Your Goals With Me

Thanks for reading my blog! I hope it inspired you to create a vision board of your own. In the meantime, I’d love to hear about your goals for 2020 – leave me a note in the comments below.

Susan Durfee
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