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The Alyx at Echelon Seaport

Staging to Sell Apartments

Whether your community is the new kid on the block, or you’re looking to keep up with new-build competition, staging your model is important to raise occupancy levels. Check out our favorite ways to stage an apartment for some design inspiration. All the images featured in this blog are from our project The Alyx at Echelon Seaport.

USING MIRRORS TO MAKE THE SPACE BIGGER

Mirrors are a great way to add space and more lighting to any apartment. There are a variety of ways that you can place your mirror to make an impact on your apartment. Hanging mirrors on walls allow for more lighting to enter the room. When placed opposite a window or light source, the mirror will reflect more light into an area. Another way to incorporate mirrors into your design is to have a well-placed floor mirror. This adds layer and dimension to your designs.

USE RUGS AS ACCENTS

Rugs are a great way to tie pieces of the room together. In the picture below, we used the blues in the rug to tie together the couch and throw pillows sitting on the yellow chair. In addition, an area rug grounds the vignette; defines the area; and adds warmth to the space.

TRANSPARENT FURNITURE ADDS THE ILLUSION OF MORE SPACE

Using clear furniture is a great idea for staging apartments that sell! Not only does clear furniture create the illusions of more space, but it can also add a clean, modern, or expensive, luxe vibe to any design. Not sure what type of clear furniture to use? Our designers love using ghost chairs in the dining room and glass-top coffee tables in the living room.

INCLUDE DRAPERY IN BED AND LIVING ROOM

Drapery is the finishing touch on any apartment design. When you’re staging to sell apartments, you want to show potential residents what it’s like to live in your community.  Including drapery ensures privacy and adds a touch of homeliness that makes a huge difference. Drapery is important when staging because it highlights the natural light in the space. Using stationary panels when you’re staging the space frames the windows, so you won’t obscure the natural light. If you’re showing a space with a not-so-pretty view, you can use sheer panels across the window that will let the light through without showing the view. Hanging the drapery can be a challenge, which is why we encourage you to hire a handyman or local designer to properly hang drapery. The extra purchase is well worth it.

STAGE THE APARTMENT WITH YOUR IDEAL RESIDENT IN MIND

When you’re creating a design for your model, use your ideal resident or existing residents as the number one source of inspiration. Our CEO Sharon MacDonald became involved with a project during the final installation at a community in Washington state. She recalled how once the apartments were complete, a resident of the community walked into one apartment and asked to see the other. The resident was so delighted to see the two models we had designed that she exclaimed, “this is exactly my style!”. That proclamation is the greatest measurement of a successfully staged model apartment.

Our designers like to design for target residents through location inspiration in the art or coffee table books. Additionally, we like to include framed photographs of friends, activities, and pets around the apartment. By incorporating stories through art and photography, you give your staged apartment another layer of home.

Susan Durfee
susan@model55.com
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