13 Aug Why Good Photography of Your Senior Living Model Apartment Is So Important

When prospective senior living residents and their families are interested in your community, the first place they’ll turn to is your website. One mistake to avoid is believing your online presence is merely a digital brochure – because it’s much more than that.

Your website is a first impression. And it sets the tone for what potential residents can expect.

That’s why it’s critical to use professional photography, especially of your senior living model apartment and community spaces. Investing in high-quality photos can be a game-changer and play a significant role in converting on-line visitors into qualified leads.

The advantages of professionally photographing your senior living model apartment

The initial impression of your website can greatly influence whether a visitor chooses to explore your site further or move on to another community. Professional photos can make a difference in capturing attention and interest. Take a look at the advantages below:

1. It establishes the model apartment as a lifestyle showcase

• Highlighting comfort and style: Professional photographers know how to capture the essence of your model apartment, showcasing the comfort and style that await future residents. From cozy living rooms to inviting bedrooms, every detail is presented in the best light.
• Capturing the details: Photos focus on the small details that matter, such as the texture of fabrics, the quality of furnishings and the overall ambiance – which can be hard to convey through words alone.

2. It builds trust and credibility

• Authenticity: High-quality images provide an authentic view of what your community offers, building trust with prospective residents. They get a true sense of the environment they or their loved ones will be living in.
• Professionalism: Professionally taken photos reflect the community’s commitment to quality and care, reinforcing the notion that this is a place that values its residents.

3. It enhances an emotional connection to the space

• An inviting atmosphere: Photos that capture the right images of your senior living model apartment help create an emotional connection with viewers. They can envision themselves or their loved ones making this their home.
• Storytelling: Each image tells a story, allowing potential residents to imagine their life within the community, from relaxing in a sunlit room to enjoying a meal in a beautifully decorated dining area.

4. It increases visitor engagement and conversion rates

• Visual appeal: People are drawn to visuals. And the longer visitors engage with your website, the chances increase that they will explore additional pages and learn more about what you offer.
• Boosting the inquiry-to-tour ratio: When prospective residents see appealing photos, they are more likely to be motivated to take the next step—scheduling a tour. Good photography of your senior living model apartment can significantly boost your inquiry-to-tour ratio.

Key elements of professional senior living photography

Interested in how a professional creates the perfect images? The following is a brief guide of what’s involved:

1. Lighting

• Natural light: Utilizing natural light enhances the warmth and welcoming atmosphere of the space.
• Balanced lighting: Professional photographers know how to balance light to eliminate harsh shadows or glare and create a well-lit room.

2. Composition

• Focal points: Highlighting focal points of your senior living model apartment such as a cozy reading nook, a stylish dining table or a comfortable bed draws attention to the features that make your community unique.
• Strategic angles: The right angles can make rooms appear more inviting. Photographers use their expertise to find the most flattering perspectives.

3. Furnishing

• Thoughtful arrangement: Proper arrangement of furniture and decor elements can transform a space, making it more appealing. Senior living model apartments must look both stylish and livable.
• Clutter-free: Ensuring spaces are clutter-free and well-organized helps potential residents focus on the beauty and functionality of the room.

Implementing professional photography in your marketing strategy

If you’re ready to realize the advantages that high-quality photography can provide, consider these suggestions:

ü  Hire a professional

• Invest in a professional photographer with experience in interior photography.

ü  Update photos regularly

• Update your photos regularly to keep your website fresh and current. Highlight recent renovations of your senior living model apartment or seasonal decor changes.

ü  Optimize for the web

• Ensure your photos are optimized for the web. Images should load quickly to keep visitors engaged without frustrating delays.

ü  Showcase variety

• Include a variety of photos that showcase a comprehensive view of your community, from your senior living model apartment to common areas, outdoor spaces and amenities.

ü  Use images across platforms

• Utilize these high-quality images on your website and across your social media platforms, brochures and other marketing materials to maintain a consistent and professional image.

Model55’s turnkey solution for senior living model apartments

At Model55, we create vibrant, inviting spaces that will inspire and welcome your prospective residents to imagine themselves feeling right at home in your community. Our turnkey services and personalized plans also include a local designer onsite to pre-measure and prevent costly oversights.

Our designs and senior living apartment furnishings set a beautiful stage – but also serve as a strategic sales tool. Working with clients to meet their expectations, we also understand what prospective residents are looking for. We not only know design but are experienced in the senior living space.

Clients can purchase furniture or Resident Room Collections (RRCs), which are quick-ship, pre-approved furnishing kits that meet the Department of Health regulations for senior living communities.

We also create warm and inviting guest and respite suites. What better way to show that families are truly considered part of the community? We can even provide your guests with towels, sheets, blankets, silverware and a coffee pot.

Please contact us to schedule a consultation if you would like to consider a turnkey solution for your model apartment. Experience Model55’s designs for yourself – view our portfolio!