15 Aug The Art of Furnishing: Designing Senior Living Model Apartments That Drive Occupancy

First impressions are paramount when prospective residents and their families tour your senior living community. The challenge lies in creating the right vision. Furnishing your senior living model apartment can help them see themselves comfortably at home.

The strategic approach of a fully-furnished curated model apartment can significantly enhance a space’s visual appeal by optimizing the space and highlighting key features.

For senior living owners and operators, the return on investment of professionally curated model apartments may be seen in increased occupancy rates. How? Take a look below to understand how Model55 can create this positive outcome.

5 ways professionally curated senior living apartments can drive occupancy

1: Creating visual appeal

Seeing through the eyes of your prospects and their families, imagine the visual appeal of a beautifully curated apartment that is welcoming and warm.

Turning an otherwise sterile or stark space into an inviting home will not only benefit your community on the in-person tours but in your marketing materials as well.

High-quality photos of a model apartment can significantly impact online listings and brochures, attracting more inquiries and visits from prospective residents.

2: Showcasing space and practical living

One of the more common concerns among potential senior living residents is how easily they can adjust to a new, often smaller, living space. One of the primary advantages of a model apartment is how it addresses this concern by demonstrating the practical and optimized use of space.

Professional installation arranges furniture to maximize living areas, making even the smallest senior living studio apartment feel spacious and functional. This helps potential residents visualize how their belongings will fit – easing worries about downsizing and making the transition seem easier.

3: Highlighting features and best aspects

Every apartment has unique features and advantages. Staging can highlight these aspects, whether it’s the view, a spacious kitchen, or the natural light received.

For instance, a comfortable chair near a large window can emphasize the view, while a kitchen with modern small appliances like coffee makers and smoothie blenders can showcase its functionality and style. Drawing attention to these features helps prospective residents see the apartment’s full potential.

4: Inspiring and creating a lifestyle image

Beautiful furnishing does more than decorate a space; it creates a lifestyle choice prospective residents can recognize as their own.

This might include a cozy reading space, comfortable seating arrangements for family visits or hobby spaces for activities like knitting or painting. When potential residents can see themselves enjoying these activities in the model apartment, it’s easier for them to imagine it as their home.

5: Appealing to a broader audience with neutral décor choices

A key strategy is choosing décor that is taste-neutral, as this approach allows communities to appeal to a wider audience. Neutral colors and styles allow potential residents to focus on the space.

A broad appeal is essential as senior living communities reach out to residents with diverse backgrounds and varying preferences. Neutral décor makes it easier for them to envision their own personal touches to the apartment.

Additional benefits of furnishing senior living model apartments

Beyond the primary benefits outlined above, furnishing senior living apartments offers additional advantages contributing to the community’s return.

ü  Shortened decision-making time: When prospects can imagine themselves at home in your community, the choice becomes clearer and easier. A positive example of your community can lead to a quicker decision.

ü  Demonstrating care and attention to detail: Furnishing an apartment shows the community cares about providing a high-quality living environment. This also suggests that other community and resident care aspects are well managed.

ü  Another communication method for families: Touring a fully-furnished apartment can help families better understand the life their loved ones will experience. The reassurance that the community is a good fit for their family member helps in discussions and decision-making.

The role furnishing your senior living model apartment plays

Furnishing your senior living apartment model can be a game-changer. Communities not only make their properties more appealing with staging, but it also demonstrates a commitment to providing the best possible living experience for their residents.

The additional benefits of quicker move-in decisions, increased resident satisfaction and improved marketing efforts also contribute to the valuable strategy that a beautifully curated model apartment can add.

Model55’s turnkey solution for senior living model apartments

At Model55, we create vibrant, inviting spaces that will inspire and welcome your prospective residents to imagine themselves feeling right at home in your community. Our turnkey services and personalized plans also include a local designer onsite to pre-measure and prevent costly oversights.

Our designs and senior living apartment furnishings set a beautiful stage – but also serve as a strategic sales tool. Working with clients to meet their expectations, we also understand what prospective residents are looking for. We not only know design but are experienced in the senior living space.

Clients can purchase furniture or Resident Room Collections (RRCs), which are quick-ship, pre-approved furnishing kits that meet the Department of Health regulations for senior living communities.

We also create warm and inviting guest and respite suites. What better way to show that families are truly considered part of the community? We can even provide your guests with towels, sheets, blankets, silverware and a coffee pot.

Please contact us to schedule a consultation if you would like to consider a turnkey solution for your model apartment. Experience Model55’s designs for yourself – view our portfolio!