Model55 is entering a new chapter with the promotion of Sasha Davis to Chief Executive Officer. Sasha joined the company four years ago and has played a crucial role in driving operational excellence, enhancing the client experience, and expanding interior design service offerings. From building specialized teams and overhauling project execution, to launching a nationwide warehouse network and refreshing the company’s digital presence, her accomplishments with Model55 are immeasurable.
In this Q&A, Sasha shares her vision for Model55 and what’s next for the organization as they continue to advance their mission in the senior living design industry.
First of all, congratulations on your promotion to CEO!
Thank you! My time with Model55 has been incredible, and I’m excited to further our impact in the senior living space in the coming years.
What are you most looking forward to achieving in your new role?
One of my biggest goals is to reintroduce our brand and highlight the full range of our turnkey interior design services as well as the immense value we can offer our clients. Our company has a long history of serving the senior living industry, but as we’ve grown, our capabilities have significantly evolved.
While we’ve always been known for delivering excellent model apartments and furnished spaces, I’m excited to expand our influence even further. We’re shifting from simply providing beautiful model unit installations to becoming true partners in our clients’ sales success.
That’s amazing! What does that collaboration with clients involve?
Because design and sales go hand in hand, we can offer strategic guidance on how to maximize the value of their investment. Historically, our work would end once the model apartments were installed. Moving forward, we’re going to give our clients the playbook for what comes next – helping them better leverage their spaces to increase occupancy rates and conversion.
We have years of experience in knowing what does and doesn’t work for senior living communities. With this extensive knowledge, we can help our clients make the most of the amazing work that we do to boost their sales results.
What is a challenge you see your clients face after their model apartment is in place that you can assist with?
One of the most common challenges we hear from clients is that models move – and when they do, it becomes a major headache.
Most operators don’t have the time or internal resources to oversee these moves properly. They often default to relying on their maintenance teams, who do their best but aren’t trained in model reinstallation or visual merchandising. That’s where we come in.
We now support our clients with a range of tailored solutions:
- Pre-plotted floor plans for alternate unit types so their team knows exactly how to place the model in a new space
- Detailed reinstallation guides showing where every piece of furniture and accessory belongs, down to the angle of a picture frame
- Hands-on support with the move and reinstallation when needed
By offering this level of support, we help ensure the model maintains its impact – no matter where it ends up.
How else is Model55 advancing its design and installation services?
We’re also expanding into common area refreshes for small to midsize spaces. There’s a significant gap in the market for this type of job – they’re too large and complex for internal management to easily manage, but too small to attract traditional design firms. Model55’s infrastructure is perfectly suited to fill this space, offering fast, cost-effective design solutions for common spaces with the same excellence and attention to detail we’re known for.
Common spaces are a huge draw for people touring a senior living community – visualizing themselves spending time there just as they would in their private apartment. With our interior design services, operators can add more sophistication to these areas – creating environments that foster community and enhance the overall resident experience.
With a track record of leading agile teams, a history of driving operational excellence, and a keen eye toward the future, Sasha’s continued tenure at Model55 is sure to bring about innovative ideas and meaningful results.
Ready to work with Sasha and her team to develop and transform your senior living communities? Reach out to Model55 today for a complimentary consultation and discover the difference a turnkey interior design partner can make.
