Behind The Scenes: An Apartment Install


Model Apartment Install

This past September I attended the RHA Trade Show in Boston, MA to connect with Multifamily Vendors and Property Managers in the area. At the Trade Show, Model55 had a raffle for a 30 day pop-up model. The winner was picked out of a bowl of business cards that visitors dropped in throughout the day.

And the Winner is…

91 Sidney located at University Park in Cambridge, MA! One of our Interior Designers was assigned to the project and put together a beautiful, custom one bedroom model. All of the furniture, art and accessories were hand picked and sourced specifically for the property – right down to every last vase and decorative pillow.

The Process 

We followed our standard process every step of the way. Since this building is essentially in our backyard, I was lucky enough to check out the installation first hand. And let me tell you – every detail is seriously taken care of! Whether it’s making sure wall art is hung at exactly the right height or that every accessory is paired perfectly on a decorative shelf, our designers were on top of it.

Model apartments are important to so many multifamily communities. When prospective residents are brought to an empty apartment it can be extremely difficult for them to picture how it might look after they move in. It’s hard to imagine how furniture will fit or how they’re going to transform those empty spaces into a home. One of the biggest tricks an empty apartment plays on us is that it looks tiny without furniture, and then somehow becomes the perfect amount of space with furniture in it.

Models aren’t just there to make the space beautiful, they’re there to help people bring a vision into focus.

Behind the Scenes

Check out this time lapse for a short look into installation day. Follow our Instagram so you don’t miss the final shots of the completed model!

Lauren Ebstein

Lauren Ebstein is Model55's Multifamily Sales Coordinator. With a background in property management, Lauren is passionate about how leasing teams work together and build relationships with their residents.

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