Did you know colors can trigger the moods of your potential residents? Blues can be calming, reds are energizing, yellows can evoke happiness and greens can encourage relaxation.
Color is powerful, and its role in daily life can be vital. Influencing emotions and behaviors, colors are crucial to creating a space that not only looks beautiful but also promotes well-being and functionality.
Owners and operators of senior living communities know the value of a model apartment as a marketing and sales tool. But if you’re searching for additional ways to encourage feelings of home, warmth and welcoming, you won’t want to overlook the importance of colors.
Here’s a deeper look into how different colors affect emotions and how designers use these insights to create inviting and purposeful environments.
What is color psychology?
Color psychology is the study of how colors affect human behavior and emotions. Different hues, shades and tones can impact our perceptions and evoke specific psychological responses – including influencing moods, productivity and even physical well-being.
Highlighting the importance of thoughtful color selection in any design, research in environmental psychology has demonstrated that colors can also influence physiological responses, such as heart rate and stress levels.
While colors can impact individuals differently based on their experiences, cultural backgrounds and preferences, certain colors tend to have universally recognized effects.
The colors in your model apartment send a message to prospective residents and families
Understanding the impact of color provides powerful insight when designing a senior living model apartment. It’s important to express the right message to create a positive experience for visitors to your community.
Take a look at how a designer might use color psychology to achieve the desired effect for your community and elicit the desired response:
Blues: a calming influence
- Description: Blue hues are known for their calming and serene effects. As this color creates a sense of peace and tranquility, it can also help reduce stress.
- Senior living community: Soft blues are often used in bedrooms and relaxation areas to promote restfulness and sleep.
Reds: an energizing effect
- Description: Red and orange are powerful colors that can increase energy levels and stimulate excitement and passion.
- Senior living community: This color is ideal for areas where activity and social interaction are encouraged, such as dining areas and activity rooms.
Yellows: the happiness booster
- Description: Yellow evokes feelings of happiness, warmth and optimism. It can lift spirits, stimulate appetites and encourage social interaction.
- Senior living community: Perfect for common areas like lounges and kitchens where a bright, welcoming environment is desired.
Greens: A relaxing touch
- Description: Green represents nature and tranquility. When looking for a sense of relaxation, such as a space for reading or reflection, green hues can be excellent choices.
- Senior living community: Green is often used in living rooms and communal areas to create a soothing environment.
The connection between color psychology and senior living communities
Colors impact emotions and behaviors. Understanding the process and application is essential in creating senior living environments that are both functional and welcoming.
By gaining the expertise of professional designers, communities ensure their model apartments and common areas are not only beautiful but also tailored to their residents’ emotional and functional needs.
Investing in design services can ultimately lead to more appealing, inviting and effective living spaces – while increasing your prospect-to-resident conversion rate.
The benefits of professional interior design for senior living communities
If you’re considering a new model apartment for your community or updating an existing one, a professional designer’s knowledge and experience provides value and contributes to your return on investment.
The following are only a few of the advantages a professional can bring to the design of your model apartment:
- Expertise in color psychology: Professional designers understand how colors work together and how they can be used to enhance the functionality of a space.
ü Benefit: Ensures that each community area is designed to meet its intended purpose effectively.
- Customized design solutions: Designers can tailor their approach to the community’s specific needs and preferences.
ü Benefit: Creates a personalized environment that enhances the quality of life for your residents.
- Enhanced aesthetic appeal: Professional designers have the skills to create visually appealing spaces that are also functional and comfortable.
ü Benefit: Attracts potential residents and contributes to the community’s marketability.
- Time and cost efficiency: Professional designers can not only streamline the process but their expertise and experience greatly help in avoiding costly mistakes.
ü Benefit: Saves time and resources, allowing the community to focus on other important aspects of resident care.
Model55’s turnkey solution for senior living model apartments
At Model55, we create vibrant, inviting spaces that will inspire and welcome your prospective residents to imagine themselves feeling right at home in your community. Our turnkey services and personalized plans also include a local designer onsite to pre-measure and prevent costly oversights.
Our designs and senior living apartment furnishings set a beautiful stage – but also serve as a strategic sales tool. Working with clients to meet their expectations, we also understand what prospective residents are looking for. We not only know design but are experienced in the senior living space.
Clients can purchase furniture or Resident Room Collections (RRCs), which are quick-ship, pre-approved furnishing kits that meet the Department of Health regulations for senior living communities.
We also create warm and inviting guest and respite suites. What better way to show that families are truly considered part of the community? We can even provide your guests with towels, sheets, blankets, silverware and a coffee pot.
Please contact us to schedule a consultation if you would like to consider a turnkey solution for your model apartment. Experience Model55’s designs for yourself – view our portfolio!
