Model55 provided our development team with a model apartment program for our newest residential community The Lofts at 30 Pine located in Gardner, MA. The Lofts at 30 Pine included the adaptive reuse of a furniture manufacturing building built in the late 1800’s into a residential community consisting of 55 apartment homes. Approximately two months prior to occupancy we tasked Model55 with the challenge of designing, installing and delivering a model unit for the purposes of pre-leasing the apartment homes. Traditionally the model unit is the most critical driver of success for of our pre-leasing campaign as it is important for perspective residents to be able to visualize how they may use the spaces in the home after they move-in. The Model55 model at the Lofts at 30 Pine was perfectly executed. The Model55 designers did a tremendous job creating a space that speaks perfectly to the design complexities of an existing loft building with high ceilings and inefficient rooms sizes, while at the same time appealing to our target market. The model unit at the Lofts at 30 Pine is a smashing success - it has given life and context to an otherwise empty apartment home, and it has helped us beat our pre-leasing projected activity.
- Dana Angelo, Director at EA Fish Development